iHeartMedia’s Minneapolis radio stations specialize in effective advertising campaigns. Here’s what businesses say about working with iHeartMedia.
Northern Star Council
Boy Scouts of America
Wednesday February 8 was the 107th anniversary of Scouting and National Scouting Day. The client wanted to highlight the anniversary.
RESULTS: We generated over 500,000 social media impressions, 200,000 website impressions and we were able to track hundreds of good deeds that people shared on their social media accounts across the Twin Cities. The Northern Star Council is talking with the Boy Scouts of America to look at this as a National campaign in 2018.
The Wedding Guys
Wedding Services
Wednesday February 8 was the 107th anniversary of Scouting and National Scouting Day. The client wanted to highlight the anniversary.
RESULTS: The Wedding Guys are a local wedding expo business that decided they need to step up their referral game in order to grow their market share in a very competitive industry.
Dos Equis
The client wanted to target a specific demographic, Men 25 to 54 to make them aware of their product, Dos XX.
RESULTS: Dos XX saw great results and already can’t wait to set this campaign for this fall and have additional money to spend with us and want to make the campaign even greater with more of an initiative for listeners to connect to KFAN and college football as a whole.
IGNITO Ball
They wanted to raise awareness for their brand, and wanted to try different ways of doing so.
RESULTS: The client saw its highest level of interest in its history, and it maintained it throughout the campaign. And with this increased level of interest came an increased level of sales.
Pizza Man
Client wanted to increase lunch and Happy Hour business.
RESULTS: Achieved more than 10,000 page views to his website in the first 6 weeks of his campaign, compared to 4,945 page views in the previous 4 years. Google notified him that he has more traffic to his website than any other business in the area. Client used to change his beer taps once a week. He is now changing them every other day!
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